In order to build a stable and effective franchise system, reduce contradictions and conflicts, it is the first priority to strictly control the selection of franchisees. For the choice of franchisees, there are three fundamental principles that need to be adhered to:
Strict screening, rather lack of intrusion
For enterprises, it is obvious that the franchisee operating market cannot only look at short-term sales, but also depends on the long-term impact and contribution to the market. Therefore, we must be cautious and careful about the choice of franchisees. We must never engage in rashness, and whoever wants to do it will not do research, analysis or evaluation. This will have serious consequences for the later operation of the market. However, the market will be sluggish and will not achieve the expected results; the market will be chaotic, stocks and prices will be rampant. If you want to be forced to adjust the market and replace the franchisees, then the market remains a problem: consumer confidence, defective, slow-moving products, price specifications, etc. will cause the market to face tremendous pressure in the short term. Therefore, when choosing a franchisee, you must adhere to the principle of ignoring the lack of abuse. If you do not have the right to learn to wait, you can't act rashly.
Idea first, long-term vision
For the selection of franchisees, many standards must be considered, such as ideas, strength, management capabilities, experience and so on. However, at the most basic level, the concept of franchisees is the most important. An excellent franchisee wants to join if he doesn't see the brand. He also has his own ideas and plans, and he has his own understanding and understanding of the market. For the chain enterprises, it is to find the franchisees whose brand operation and market concept are consistent with themselves, so that there will be a basis for true cooperation. Only in the market operation will be coordinated and common development. Therefore, when looking for franchisees, we must focus on the analysis and analysis of their ideas, but not on the financial strength, distribution capabilities, local contacts and other conditions. Consistent philosophy is the cornerstone of true cooperation. In the long run, you can truly discover outstanding franchisees.
Door to the door, common development
For finding franchisees, there is often a misunderstanding of “bigger is better”. Think of a strong franchisee to provide immediate results for the operating market. However, for companies, big is not necessarily good, small is not necessarily bad. The most important thing is: whether the franchisees are in line with the enterprise and develop together. This must take into account the positioning and strength of the company itself. The strength of the big franchisee is strong, but he does not necessarily use his resources to operate your brand, and it is very likely that his career is also great, you It's only a small part of his plate, there is no right to speak, let alone control. Therefore, enterprises must consider the door-to-door relationship when choosing a franchisee, and at the same time must be one-minded, that is, the franchisee has a strong will to operate your brand. Such franchisees will be able to develop and grow together with the company, which is the most promising franchisee.
